Are influencers really worth the money?

An impressive 80% of marketers say that influencer marketing is effective, while 89% think it works just as well, if not better. Influencers are an important part of today's businesses. I think it's worth investing in them. Because users consume content on different platforms, influencers can use their reach to target a wide audience.

They have earned the online trust of many people around the world, which means that their product can be marketed worldwide. Working with the right influencer will generate traffic to your site and increase the value of your brand. Influence marketing involves brands paying influencers to create promotional content that is used to promote the brand, its values, and its products or services. With the rise of Instagram Shopping, you'll also see influencers with affiliate links or tagged products in their feeds.

So when we answer “how much do influencers earn on TikTok” with averages, consider creators like Jakey. Micro-influencers with thousands or tens of thousands of followers, unlike celebrities with hundreds of thousands or millions of followers, are more affordable, get more follower engagement and can customize the way they promote your products. Their followers are often very loyal, and that's why influencers have changed the rules of the game for marketing teams. A micro-influencer could be a good option if you have a similar message and a high level of engagement with the followers you want to reach.

If you want your content collaboration to have a real impact, you need to make sure that your audience aligns with that of your influencer. In addition, top-tier influencers, such as Arielle Noa Charnas, also known as Something Navy, who are known for selling a lot of products, can get higher rates that then set the standard for their category. Celebrity influencers (with more than 1 million followers) offer impressive reach, but engagement and ROI may not be the best. Lumanu, known for its sophisticated software that allows brands to pay to promote campaigns aimed at a specific demographic group, can offer a page like the following for each influencer.

And while some influencers are happy to share data with brands about their audience demographics and campaign performance, not all of them do. Schedule publications, research and interact with influencers in your industry, and measure the success of your campaigns. The difference today is that influencers can advertise products and services to a much larger audience through multiple online channels. Sorgenfrei, for example, believes that brands get more value from using hundreds of micro-influencers than from spending the same amount of money on a Kardashian publication.