Aren't you interested in following the influencer route? Try to sell your own products. Although many influencers are paid primarily through sponsored posts, many influencers also have other sources of income. Even if you don't have a “business” in the conventional sense, there are plenty of ways you can use Instagram to make money as an individual. If your account is approved to use Instagram's shopping features, you can tag products to promote them directly in photos and videos.
From ethical influencers to influencers who focus all their attention and energy on fashion and beauty, people from all niches and backgrounds can use Instagram as a source of income. When looking for partners or deciding between different offerings, look for things that you and the people you influence would actually use. For example, there are a large number of Instagram influencer calculators, such as the one above, that take into account a variety of variables, such as the number of followers and the engagement rate, which can help eliminate the possibility of fake followers, to give you a starting point for calculating the exact amount of dollars per post you can expect to pay. Basically, negotiating a fair rate comes down to negotiating acceptable terms with the desired influencer.
In fact, I wrote an entire post about these calculators. How much should I pay an influencer? Testing 7 Instagram influencer calculators, which detail the price range that these calculators estimated my Instagram post was about. Whether you have several hundred followers or tens of thousands, it's possible to monetize revenue between accounts, simply by making sure to post videos consistently and promote them well enough to get the number of views needed to earn the Instagram “bonus”. Influencers on Instagram can also earn commissions on affiliate links, profits from selling products, and profits with the monetization tools that Meta has introduced.
While there are a lot of farmers, not many have time to become social media influencers. As more brands turn to smaller creators, such as nano-influencers or micro-influencers with less than 100,000 followers, establishing a full-time career as creators is no longer a pipe dream. Influencers use platforms such as LTK and ShopStyle to generate affiliate links or discount codes provided by brands to obtain a percentage of sales. This almost goes without saying, but not all Instagram influencers are famous only on Instagram or even just on social media.
You can use Instagram to give your followers a sneak peek at new launches, launches, or product lines, and with the “Countdown” or “Reminder” features, you can give potential customers an easy way to mark when those new products will be available for sale. While rates are highly negotiable in influencer marketing, there are some emerging industry models that serve as a good starting point.
