A high engagement rate tells brands that their followers listen to what you say or accept your recommendations. This encourages them to invest with you, because many of your followers will buy their products. So, whether you have 1000 or a million followers, you can make money on Instagram, as long as your account has a high engagement rate. The fee shows that your followers see your content and interact with it.
It also means that your followers pay attention to what you say, and among them there are a couple of potential buyers. More than the number of followers, brands are looking for influencers to work with and who have active followers. You might think that a major brand like Zara wouldn't be interested in a micro-influencer with only 30,000 followers. For example, the nano category has influencers with less than 10,000 followers, the micro category has up to 100,000 followers, the macro category has between 100,000 and one million followers, and influencers in the mega category have more than one million followers.
Understood as a dedicated hobby, this level of follower can make your Instagram account open the door for future collaborations or sponsored posts, in addition to some free benefits along the way. As a result of these factors, there's no explicit answer to the question of how many Instagram followers you actually need to start earning money in the future. They also analyze your niche, the quality of your publications, the reputation and participation of your followers, since these factors influence your product knowledge and sales. If you're a micro-influencer with 3000 very loyal followers, a brand in your niche will pay you a lot of money to reach that audience.
From mega-influencers to nano-influencers, there's no hard and fast rule about the number of followers when it comes to earning money on Instagram. While the best Instagram users earn thousands of dollars per post, even those with a small but committed number of 1000 followers have the potential to start earning money. While the general rule is that you need at least a couple of thousand followers to start earning income, there's no strict minimum for becoming a brand ambassador. According to Instant Famous, several variables influence the amount of money you can earn per Instagram post.
This makes creating a strong personal brand with branded products essential if you want to earn money through your influence on Instagram. Once an influencer has reached one million followers, it's safe to assume that they're earning a pretty decent amount of money and working really hard to maintain it. Some of them include your niche, the number of followers, the monetization method, the engagement rates, and the quality of the posts. Not only do Instagram influencers need engaged followers, but they also need these followers to interact with their content.
