The 5 types of influencers you should know: mega-influencers with more than a million followers (think celebrities), macro-influencers with 500,000 to 1 million followers, mid-level influencers with 50,000 to 500,000 followers, micro-influencers with 10,000 to 50,000 followers, nanoinfluencers with 1,000 to 10,000 followers, nanoinfluencers with 1,000 to 10,000 followers. Do you want to expand your reach with influential people? There are several levels to consider. Nanoinfluencers are social media users with a small number of followers, generally between 1000 and 10,000 followers. They can offer more personalized recommendations with fewer followers because their social networks are more pleasant and less public.
A nanoinfluencer can be as influential as a traditional celebrity or even a micro-influencer when it comes to conversion rates. If you're looking for an influencer who creates intimate experiences with their audience, then nano-influencers are the way to go. While most brands choose micro-influencers, some brands may want to focus on even bigger fish. With between 500,000 and one million followers or more, these influencers are considered macro-influencers and earn higher rates than other influencers.
While they may have a wider reach, macro-influencers aren't necessarily better at converting customers. There is a significant decline between their ability to reach an audience and to influence those who follow them. You might see variations in this breakdown (some marketers consider a micro-influencer to start with 1000 and they don't label nano-influencers this way). Product seeding occurs when brands send products to prominent influencers and expect the influencer to share something positive about it.
While this partnership can work with nano-influencers or micro-influencers, influencers with more followers will definitely expect brands to attract them a little more. Nanoinfluencers have between 1,000 and 10,000 followers on their social media channels. They generally have a very engaged following on social media and excellent engagement rates. Nanoinfluencers are often very energetic advocates for the brands and products they love, and their followers appreciate their authentic recommendations and comments.
They have a very close relationship with their followers and take the time to interact with their followers to cultivate those relationships. Micro-influencers have between 10,000 and 100,000 followers. Even though they have a large number of followers, micro-influencers are still seen as people who are relatable to their followers and tend to have an engaged audience. At this level, influencers tend to specialize in a particular niche.
They also tend to have high participation rates and a target audience. This makes it easier for brands to create specialized sponsorships with these influencers. Macro-influencers have between 100,000 and 1 million followers and tend to have a broader appeal than micro-influencers. Macro-influencers are usually celebrities created on the Internet and can be social media stars, bloggers, vloggers or podcasters.
Macro-influencers not only have a large audience, but they are likely to have developed that audience over months or years of fostering relationships and, at the same time, increasing their followers. Because of their higher number of followers, they are likely to have a relatively low engagement rate. Megainfluencers and celebrities have more than 1 million followers. Since they themselves tend to be celebrities, you'll need to have a healthy marketing budget to be able to afford them.
It's important to understand that the audiences attracted by mega-influencers are going to be very large. The platform that an influencer uses is also important. If your audience loves impactful images, you'll probably want to find an Instagram influencer. If your audience is going crazy about video content, a YouTube influencer might be a better option.
If you have a B2B company aimed at other companies, look for a LinkedIn influencer to partner with. Evaluate the pros and cons of each level in the context of an upcoming campaign or presentation for a client to choose the right influencer for the right level for the brand you have in mind. Many influencer marketing platforms and agencies assign influencers based on criteria such as follower counts and engagement levels. But what's the difference between types of influential people? Which influencer is best for your marketing campaign? How do you find the right influencers?.
.
