They generally have a very engaged following on social media and excellent engagement rates. Nanoinfluencers are often very energetic advocates for the brands and products they love, and their followers appreciate their authentic recommendations and comments. They have a very close relationship with their followers and take the time to interact with their followers to cultivate those relationships. Micro-influencers have between 10,000 and 100,000 followers.
Even though they have a large number of followers, micro-influencers are still seen as people who are relatable to their followers and tend to have an engaged audience. At this level, influencers tend to specialize in a particular niche. They also tend to have high participation rates and a target audience. This makes it easier for brands to create specialized sponsorships with these influencers.
Macro-influencers have between 100,000 and 1 million followers and tend to have a broader appeal than micro-influencers. Macro-influencers are usually celebrities created on the Internet and can be social media stars, bloggers, vloggers or podcasters. Macro-influencers not only have a large audience, but they are likely to have developed that audience over months or years of fostering relationships and, at the same time, increasing their followers. Because of their higher number of followers, they are likely to have a relatively low engagement rate.
Sometimes you need an influencer in a specific niche. Next, we're going to share 8 types of influencers based on their niches that you can use in your next marketing campaign. Sports and fitness influencers are often a source of motivation for their followers. They tend to promote sports brands, food and beverage brands related to the health and wellness industry, specific nutrition and training programs, and more.
There are four types of influencers on Instagram according to their followers, including mega, macro, micro and nano. Let's define exactly who the mega-influencers, the macros, the micro and the nano-influencers are. To better take advantage of this growing marketing strategy, it's useful to understand the different types of social media influencers who can work with your brand. In addition, marketing messages from different types of social media influencers reach different audiences and achieve different objectives.
Depending on the nature of your business, the level or type of social media influencer who makes the most sense to partner with you may be different. Brands work with them to raise awareness, promote product launches, answer questions from potential customers, generate content, offer discounts and encourage sales. The types of social media influencers are mainly based on audience size and levels of brand affinity. People with more than a million followers are considered celebrities on social networks.
You might also hear about them as “mega-influencers”. If you're looking to reach a massive general audience and great exposure, celebrities are the best option, although that comes at a high price. A publication can cost up to hundreds of thousands of dollars. Primarily, B2C companies earn the most from working with celebrities on social media promotions.
Mostly because these big brands can afford the price of a publication, but it's also easier to get results with consumer products for the audience of influencers. However, keep in mind that a paid publication will most likely start to lose ground in 2 or 3 days. Macro-influencers include anyone with between 100,000 and one million followers. They generally rose to fame on the Internet and include prominent bloggers, vloggers, podcasters, and people of social renown.
These types of social media influencers will still have a high price to work with, but they will be more affordable than a celebrity or well-known athlete. Micro-influencers have between 1,000 and 100,000 followers. They are not traditional celebrities, but they have established themselves as credible sources of recommendations in specific areas. Micro-influencers have a strong relationship and credibility in their niche by building strong, close-knit communities that are highly engaged.
Who are the company's top experts? Employees. Working in a company provides a unique understanding of a business and sharing it on social media can be a powerful way for brands to build trust with potential customers. They are the people who contribute directly to what makes that company special and, by activating employees as social media influencers, they can increase reach, engagement and potential customers. Encouraging sharing on social networks as part of a company's culture is a growth strategy for companies that understand the power of word-of-mouth marketing and that use employees as brand ambassadors.
B2B brands tend to thrive with active influential employees, but B2C companies also benefit. It is designed to encourage employees to create personal brands online and to share industry news and thought leadership. You can even schedule posts in advance to make it more convenient and to fit your work schedule. When people search for product or service recommendations, they trust the customers who use them and have positive feedback.
And referrals also provide more value over time. Customers recommended by a friend or other customers have a 16 percent higher lifetime value than non-referrals. As it becomes increasingly important for potential buyers to find authentic customer feedback shared on social media, companies are establishing customer promotion programs to encourage and incentivize customers to offer recommendations online. While they may not be real customers, brand followers share and interact with companies on social media because they appreciate their vision, marketing and products.
Fans of the brand help connect different audiences that may not currently be buyers of the product, but that at some point in the future could become customers. Brand followers increase brand visibility on broader networks and arouse interest in communities that brands don't usually reach directly. For B2B brands, LinkedIn is the best option for working with influencers and encouraging the creation of content for employees and customers. B2C brands may want to work with influencers on Facebook and Twitter.
Social media influencers are people who have built a following base on social media and are often viewed by their followers as iconic models and industry experts they have chosen. If you want to maximize the benefits of your business by collaborating with the right type of influencers, it will be useful for you to know the different types of influencers that exist. While some platforms may be dominated by a certain type of influencer, it's important to remember that each one has its own unique advantages and disadvantages. To make it easier for you to choose the right influencers for your brand, let's define who those influencers are, list their characteristics, discuss how you can use them for your influencer marketing campaigns and see an example of each type of influencer.
These types of influencers include extremely famous people and celebrities, who could also be the face of other brands. Since there are so many different types of influencers, it can be overwhelming to figure out what type of influencer you need to improve your marketing. Travel influencers are among the types of social media influencers who have the power to influence and inspire people to pursue their travel goals. In addition to other types of influencers, virtual influencers are notable for many companies, as they are far from the drama of real people.
While micro-influencers don't have the massive reach of previous types of influencers (mega and macro), their followers care immensely about their posts and stories. The right types of influencers will help your campaign reach more potential customers, encourage the spread of brand awareness in communities, and achieve marketing objectives more quickly. These types of influencers simply document their daily lives, whether it's cooking a new dish, a trip to Disneyland with kids, a new workout they're trying, or the challenges they face in their busy professional lives. To promote your business, you must first familiarize yourself with the different types of influencers and then learn how to find them.
Knowing the different types of influencers is the first step you should take to choose the most appropriate one for your brand. .