What is a tier 2 influencer?

Level 1 celebrity with more than 1 million followers.


Level 2 Influencer 100 Billion Followers. Prosumer Level 3 Influencer 20,000 100,000 followers. Promising influencer from level 4:5 ,000 to 20,000 followers.

Influencer marketing has become a resounding success. While micro-influencers have a much smaller following compared to mega-influencers, brands generally consider this group to be much more effective in terms of engagement and trust. This is because micro-influencers have an intimate connection with their followers and tend to focus more on niches. 82 percent of consumers are more likely to buy a product recommended by a micro-influencer.

With the lowest number of followers, nano-influencers offer brands a modest reach and probably a more limited reach as well. However, what brands lose in reach, they gain in engagement rates. Nano-influencers have the highest engagement rate of all types of influencers, at 8.8 percent. The content is hyperauthentic and personalized for the audience, so brands that work with these types of influencers can expect a different experience this way.

Those influencers have between 50,000 and 500,000 followers. They have a high social media status and are continuously collaborating with major brands in the industry. Their voices are powerful in terms of advertising and can increase the value of a brand with just a few publications. As mid-level influencers, they are very natural at sharing a message and are trusted by their followers.

In addition, if you work with several mid-level influencers, depending on the channel that interests you, you can get more loyal customers than with other strategies. Each type of influencer has its own characteristics, with micro-influencers having the highest participation compared to mid-level influencers, nano-influencers and even mega-influencers. An influence level is a category that designates your number of followers. Now, we just explained that the follower count is not the main metric that is measured when you look at an account, but nonetheless, it is the way in which they are ranked.

The type of influence level that is best for a specific brand depends entirely on the niche, requirements, and objective of the campaign. Feel free to use the comments section below if you have any questions related to levels of influence for the influencer marketing industry. In the midst of this struggle for new blood, new levels of influence (namely, “micro-influencers” and “nano-influencers”) are surprisingly being brought into the spotlight. One of the main advantages of working with mid-level Instagram influencers for marketers is that they offer greater reach than nano-influencers and micro-influencers, while being more accessible than mega-influencers and macro-influencers.

These influencers walk the line between social media fame and niche experts and may have secondary notoriety, such as television appearances or top-tier collaborations. If you're looking to strengthen your brand's credibility and increase engagement, a mid-level influencer may be the best option. Although micro-influencers have a higher participation rate compared to mid-level influencers, mega-or nano-influencers. Some studies also reveal that mid-level influencers are more attractive and trustworthy than most other types of influencers.

Most campaigns achieve the highest level of success when they leverage multiple influencers at different levels. From a professional point of view, mid-level influencers have already made many collaborations, partnerships and sponsored publications. Nanon influencers have a small number of followers, between 1000 and 10,000 followers on Instagram, which is the most recent level to enter the terminology of influencer marketing. However, even mid-level influencers can harm your brand, so the Favikon score helps brands evaluate the influencer's work.

Now, let's talk about the numbers; according to some recent surveys, it has been found that 46% of cosmetics and fashion sellers recognized that micro-influencers are the best level of influence, followed by 34% of sellers who believe that macro-influencers are the most effective. While smaller creators tend to manage their Instagram profiles as a part-time job, intermediate-level creators can get more substantial sponsorship, even most of them earn a full-time living with their Instagram accounts. .