An influencer is someone from your niche or industry who has influence over your target audience. Influencers have specialized knowledge, authority, or vision on a specific topic. Their pre-existing presence in a niche makes them a useful launch platform for brands seeking credibility. Social media influencers are people who have earned a reputation for their knowledge and experience on a specific topic.
They regularly post about this topic on their favorite social media channels and generate a large number of followers of enthusiastic and committed people who pay close attention to their points of view. Brands love social media influencers because they can create trends and encourage their followers to buy the products they promote. An influencer is a person who exerts influence over an audience of people. In a marketing context, they have a large number of followers on social networks and work with brands to promote products and services.
With more than a million followers, mega-influencers are highly visible on social media due to their celebrity status. They are very active on social platforms where their audience spends time and generate a large amount of engagement. This is what makes them attractive to brands that want to take advantage of influencer marketing and what makes them incredibly expensive. Industry experts and opinion leaders, such as journalists, can also be considered influential people and hold an important position for brands.
While micro-influencers have a much smaller number of followers compared to mega-influencers, brands generally consider this group to be much more effective in terms of engagement and trust. People with followers in the range of between 40,000 and 1 million followers on a social network would be considered to be macro-influencers. While many brands would consider nano-influencers to be inconsequential, they can be of utmost importance to companies that manufacture highly specialized and specialized products. Although opinions vary, micro-influencers could be considered to have between 1,000 and 40,000 followers on a single social platform.
So how do you know what types of influencers are best suited for your brand? Spend a little time getting to know each of them, considering their differences, and comparing the benefits with their business objectives. Consider how many followers an influencer has, their engagement rate (which you can ask for) and if working with your brand would be authentic for both you and them. You should also consider if the objectives of your campaign fit what the type of influencer can achieve for you: brand awareness, conversions, etc. Consider using influencer participation markets or searching for relevant hashtags and brands on the platform of your choice.
